Apex Wizard ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how your information is collected, processed and safeguarded when you use the Apex Wizard mobile application (the "App") and the Apex Wizard promotional website (the "Website").
By using the App or Website, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We classify data collection into two distinct categories: App Data and Website Data.
A. App Data (Mobile Application)
Apex Wizard is built on a "Privacy-First" architecture. The core mechanics of the App—including logging motorcycle suspension setups, track times and telemetry—are performed entirely on-device.
- Local Data Storage: The bikes you create, setups you log and track sessions you record are strictly saved locally to your device's internal storage.
- Backup Data: If you enable iCloud (Apple) or Google Drive (Android) device backups, your encrypted database is synced according to Apple and Google's respective cloud privacy guidelines. We do not have access to these backups or the telemetry within them.
- Crash Reports & App Diagnostics: We may collect anonymous crash reports and performance metrics to help identify software bugs and improve app stability. This data is strictly technical (e.g., device model, OS version, stack trace) and does not contain any Personally Identifiable Information (PII).
B. Website Data & Analytics (Cookies)
When you visit our Website, we may collect standard internet log information and details of visitor behavior patterns to analyze site traffic and improve conversion rates.
- Google Ads & Conversion Tracking: We use Google Ads and Google Tag Manager (gtag.js) to measure the effectiveness of our advertising campaigns. When you interact with our website (e.g., clicking a "Download" button), a conversion event is sent to Google.
- Cookies: Google Ads uses cookies to serve ads based on your prior visits to our Website or other websites and to track conversions. You can opt out of personalized advertising by visiting Google's Ad Settings.
2. Data Usage & Sharing
We do not sell, rent or trade your personal data to third parties.
The data you input into the Apex Wizard App belongs entirely to you. Your telemetry and suspension data are utilized exclusively by the App's on-device Troubleshooter algorithms and Performance Analytics to provide you with insights.
Website analytics data is used solely in an aggregated, anonymized format to optimize our marketing efforts and ensure our promotional website operates efficiently.
3. Your Privacy Rights (GDPR & CCPA)
Depending on your location, you may have specific rights regarding your personal data under regulations such as the European General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).
- Right to Access & Portability: You can view all your telemetry data directly within the App's UI.
- Right to Deletion: Because App Data is stored locally, you exercise your right to deletion simply by uninstalling the App. This immediately purges all local databases.
- Right to Opt-Out of Tracking: You may disable cookies in your web browser settings to prevent website tracking. For app diagnostics, you standardly control crash reporting permissions at the OS level (iOS/Android settings).
4. Third-Party Links
Our Service may contain links to third-party websites or services that are not owned or controlled by Apex Wizard. We assume no responsibility for the content, privacy policies or practices of any third-party sites or services.
5. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this policy periodically.
6. Contact Us
If you have any questions, concerns or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer at info@apex-wizard.com.